4 times the growth SotMArket
The turnover of Internet On-line store SotMarket by the end of 2012 has increased four times compared with the results of 2011 to 4.15 billion rubles.
For the past period company delivered 650 000 orders (in 2011 - 225 000) and opened 492 points of delivery (total number of points in a retail network of over 700). The attendance of the Internet-shop has increased on the average up to 500 000 people a day, the client base of up to 1.5 million people. In 2012, the total volume of sales of the store, the biggest share (35%) accounted for in the category «mobile phones». 12% of sales in money terms provided computers, 9% of the tablet device and another 8% of digital cameras. In 2012 the assortment of «Сотмаркет" expanded to 120 000 goods in 85 categories. In the structure of regional sales throughout the year grew, the share of regional traffic. In average for the year only 15% of purchases in cash were in Moscow and the Moscow region. 85% of sales gave the regions. In the middle of 2012 the company "SotMarket" closed the transaction on sale of a share in 51% of the management company IQ One. The main stage of the development of the investment will be in 2013. Revenues from the deal will go to the increase in working capital replenishment of stocks by 50%, IT-development and expansion of the warehouse premises.