Federal Post of Russia" and Poste Italiane have decided to trade with fashionable Italian clothes and footwear.

National operators are launching a on-line portal distance trade, to sell products of small and medium-sized Italian manufacturers of clothes, footwear, products and car accessories in Russia. By the end of 2011 Russian buyers spend in the Internet more than $1 billion on clothes and shoes. Bodies are discussing the possibility to trade online with products of Italian producers. Italian and Russian specialists should develop a detailed business-plan of the project, having researched the Russian market of distance selling and making a portrait of a typical Russian buyer to start working on the development and promotion of the portal then. Now it is important to begin with the IT-development of the project and negotiate a zone of responsibility. The project planned to be launched in summer 2013.The Poste Italiane has made an agreements with 260 providers which operate in Italy and are ready to enter Russian market. This is a small-scale producers and private entrepreneurs, who do not have their sites. The basic goods assortment will consist of clothes, footwear, products and accessories for cars. It is planned to carry out delivery of orders for 10 days. In addition, consumers will be able to track the orders and return the product within a few days.